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Tuesday, 6 Jul, 2010 – 1:43 | View Comments

Since late June 2010, IN2marcom.com has been blocked by China’s Great Firewall.

I have no idea why government censors my little weblog. It’s all about professional marketing communication in China’s digital and social media spaces, no political content and statement. The only thing might be associated is that I had reported the “Green Dam – Youth Escort” censorship software (click here and here) and quoted by BBC and ChinaSMACK.

As a solution, I’ve launched a mirror site IN2marcom.jasonzhanjia.com for readers in China. Meanwhile, a new Feedsky feed has burned for subscribing. For global readers, IN2marcom.com and its FeedBurner feed are still working well……

Agency Practice »

China Digital Brand Index 2.0

On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

Brand Case »

How Does A Luxury Brand Impress Chinese On Internet

On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.

In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?

Netizen Culture »

National Day of Mourning, A Black-and-white Internet

April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……