Agency Practice

Brand Case

Industry Movement

Netizen Culture

Website Trend

Home » Archive by Tags

Articles tagged with: HP

EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)
Tuesday, 8 Dec, 2009 – 1:43 | Comments
EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad……

EYES ON ME: Monthly Highlight of China Viral Video (Sept 2009)
Wednesday, 30 Sep, 2009 – 23:23 | Comments
EYES ON ME: Monthly Highlight of China Viral Video (Sept 2009)

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

Last month, China Mobile and Hyundai Motor presented most viral videos. This month, they kept producing a significant number of new clips. As usual, automobile brands keep investing heavily in creating viral videos targeting their young and digital-savvy consumers, all the videos are highly entertaining and engagingactive. In addition, many domestic brands start spread the word through viral video……