In the first topic (The Role of IWOM in Purchase Decisions) of CIC’s “Making sense of IWOM” white paper series, CIC suggested that the majority of consumers use IWOM to help them make purchase decisions about products and brands they plan on purchasing. What CIC did not do look at was if they found answers if they left, stuck around or if they posted comments about those products and answer other consumer questions about those brands and products.

To answer these questions, CIC today releases the second topic titled “How IWOM is generated and disseminated”……

CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.

First, CIC has been watching the expansion of Video Sharing. Secondly, let’s see how serious offline social issues and events have been discussed online. Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers……

CR-Nielsen, the Nielsen’s joint venture in China and partner of ChinaRank, launched BuzzMetrics service in China on 11th August.

Nielsen has introduced its BuzzMetrics pioneering tool into China to help marketers passively observe unprompted consumer interactions and observations being made on a massive scale across the Internet.

Chinese language is the main barrier for oversea social media research & monitoring agencies to enter the China market in past few years. However, I received some evidences in early this year show that oversea vendors including Nielsen BuzzMetrics, TNS Cymfony, and Radian6 had begun to cover China region for multinational brands’ global solution……

[China Social Media Jobs]

Agency: AGENDA | digital

Position: WOM Consultant / WOM Specialist (Beijing)

[China Social Media Jobs]

Agency: AGENDA | digital

Position: Online Communication Manager (Beijing)

CIC, leading Chinese Internet Word of Mouth (IWOM) research and consulting agency, released a new IWOM whitepaper called “Making Sense of IWOM” – the Role of Internet Word of Mouth in Purchase Decisions on June 18th.

1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?

June 2nd, one day after CIC launched the first Chinese social media analytics dashboard – IWOM Master and SinoTech launched a comprehensive Chinese online reputation monitoring platform – SinoReputation, OgilvyOne China launches its own Chinese IWOM monitoring system & solution – “OBuzz”. What is OBuzz? — OBuzz is a comprehensive influence communications solution including an Internet Word-of-Mouth (IWOM) monitoring tool that can help you understand online consumer discussions relating to your company across thousands of BBS and blogs……

CIC, the leading Internet Word of Mouth (a.k.a Social Media) research and consulting agency in China, formally launched the first Chinese social media analytics dashboard – “IWOM master” on June 1st. This dashboard is the first platform in the world to use sophisticated, patent pending Chinese language text mining technology developed specifically for the unique Chinese social media environment. This analytics tool is capable of ’slicing and dicing’ massive volumes of consumer comments within specific industries in any number of ways, leading to powerful insights for more effective brand communications……