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EYES ON ME: Monthly Highlight of China Viral Video (Oct 2009)

Tuesday, 3 Nov, 2009 – 1:50 | View Comments

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

Following last month’s heavy podcast, automobile brands like FAW Volkswagen and Shanghai Volkswagen still actively took advantage of viral videos to promote their new models in October. The other two major product launches in this month were the Windows 7 and China Unicom’s iPhone, of course Microsoft, China Unicom, and Apple won’t forget to made viral clips to catch as much attention as possible. At the same time, Unilever’s Lipton brand contributed some cool videos……

Consumers Laugh At China Unicom’s “Castrated” iPhone

Saturday, 31 Oct, 2009 – 23:59 | View Comments

On 30th October, along with a high-profile event in Beijing and 30 ceremonies in major cities, China Unicom started selling iPhones equipped for 3G service officially at 2,000 stores nationwide.

Without a key feature of WiFi connectivity and at higher prices than widely available black market models, China Unicom’s iPhones are absolutely not able to satisfy Chinese consumers. As a result, it is ridiculed as a “Castrated iPhone”. I came across this cartoon last night. It is a classic visualization of such satire……

Agency Practice »

China Digital Brand Index 2.0

On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

Brand Case »

How Does A Luxury Brand Impress Chinese On Internet

On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.

In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?

Netizen Culture »

National Day of Mourning, A Black-and-white Internet

April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……