Articles tagged with: IWOM Watch
Chinese Internet Trends in The Past Six Months
CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.
First, CIC has been watching the expansion of Video Sharing. Secondly, let’s see how serious offline social issues and events have been discussed online. Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers……
