Articles tagged with: IWOM
CIC, leading Chinese Internet Word of Mouth (IWOM) research and consulting agency, released a new IWOM whitepaper called “Making Sense of IWOM” – the Role of Internet Word of Mouth in Purchase Decisions on June 18th.
1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?
On June 1st, the day CIC launched the first Chinese social media analytics dashboard – IWOM Master, another local agency SinoTech Group announced to launch a comprehensive chinese online reputation monitoring platform – SinoBuzz. I have taken a look at SinoTech’s website, there is no specific login page / interface of SinoBuzz yet. According to a related introduction, it is more focus on IWOM monitoring and tracking. While CIC’s IWOM Master is strong at in-depth IWOM analystic and social media research……
