April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……

On August 17th, MINI established the first official brand account on Kaixin001. By August 27th, it has 1,628,439 visitors and 857,147 fans.

I put together a quick and simply sharing deck. It is also a new type of my blogging, hope you like it……

Xiaonei, the leading social networking site popular among college students in China, announces to rebrand to Renren on 4th August so as to target the mass market.

Chen Yizhou, CEO of Xiaonei’s parent company Oak Pacific Interactive, declares the reason and plan in a public PR letter to Xiaonei’s users……

McDonald’s is currently running its summer campaign called “见面吧 | Let’s Meet Up” on Xiaonei. The campaign is aim to persuade consumers invite their best friends to meet-up offline in McDonald’s restaurants during this summer holiday. McDonald’s provides various discounts, coupons, and cash to campaign participators as the direct incentive.

At the same time, KFC launched an application called “吸乐无穷| Drink Joyfully” on Kaixin001 for the summer holiday promotion. The meat of the app is actually similar as the massive popular app “House & Garden”. Within this app, users can interact with their friends through “suck” each others’ virtual KFC drinks…….

Last month, I introduced Kaixin001’s House & Garden application. This month, Kaixin001 successfully launched a new app called “Repaste (转帖)”. The new app specifically enables users easily repaste and share any kind of content (post, picture, video) with their friends. Now, most of my friends on Kaixin001 are repasting interesting thing everyday. Some awesome stuff have been repasted by almost everyone. Based on everybody’s networking, these content can be quickly spread out to a significant amount of audience……

Kaixin001 is a Chinese social networking website launched in April 2008. After one year success operation, it is the top1 Chinese SNS now. According to Alexa Traffic Rankings, it is the 16th most popular website in China by March 2009. Different from Xiaonei, Hainei, and other Chinese SNS, Kaixin001 is not a localized copy of Facebook. It has limited amount of applications which mostly developed by Kaixin001 itself. All those 30+ apps are quite unique and fully fit Chinese young people’s culture and user experience. Currently, the most popular app is the “House & Garden”. Garden is a newly-added function on the original House app, which makes the whole app become very popular now……