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Articles tagged with: KFC

The KFC Coupon Crisis
Saturday, 10 Apr, 2010 – 23:46 | View Comments
The KFC Coupon Crisis

On April 6, KFC launched a digital campaign called Super Tuesday on Taobao. The rule of the campaign, dubbed a “one-second act,” was set for 10:00 am, 2:00 pm and 4:00 pm on the day and involved 100 e-coupons for each “act.”

Unexpectedly, all the three types of e-coupons had been available to download from several online communities since late morning. Consumers brought coupons to local KFC restaurants but KFC rejected them with the excuse “they are feaked”……

McDonald’s Persuades Consumers Meet Up Offline, while KFC Makes Consumers Spend More Time Online
Wednesday, 24 Jun, 2009 – 23:38 | View Comments
McDonald’s Persuades Consumers Meet Up Offline, while KFC Makes Consumers Spend More Time Online

McDonald’s is currently running its summer campaign called “见面吧 | Let’s Meet Up” on Xiaonei. The campaign is aim to persuade consumers invite their best friends to meet-up offline in McDonald’s restaurants during this summer holiday. McDonald’s provides various discounts, coupons, and cash to campaign participators as the direct incentive.

At the same time, KFC launched an application called “吸乐无穷| Drink Joyfully” on Kaixin001 for the summer holiday promotion. The meat of the app is actually similar as the massive popular app “House & Garden”. Within this app, users can interact with their friends through “suck” each others’ virtual KFC drinks…….