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McDonald’s Persuades Consumers Meet Up Offline, while KFC Makes Consumers Spend More Time Online
Wednesday, 24 Jun, 2009 – 23:38 | Comments
McDonald’s Persuades Consumers Meet Up Offline, while KFC Makes Consumers Spend More Time Online

McDonald’s is currently running its summer campaign called “见面吧 | Let’s Meet Up” on Xiaonei. The campaign is aim to persuade consumers invite their best friends to meet-up offline in McDonald’s restaurants during this summer holiday. McDonald’s provides various discounts, coupons, and cash to campaign participators as the direct incentive.

At the same time, KFC launched an application called “吸乐无穷| Drink Joyfully” on Kaixin001 for the summer holiday promotion. The meat of the app is actually similar as the massive popular app “House & Garden”. Within this app, users can interact with their friends through “suck” each others’ virtual KFC drinks…….