EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

Following last month’s heavy podcast, automobile brands like FAW Volkswagen and Shanghai Volkswagen still actively took advantage of viral videos to promote their new models in October. The other two major product launches in this month were the Windows 7 and China Unicom’s iPhone, of course Microsoft, China Unicom, and Apple won’t forget to made viral clips to catch as much attention as possible. At the same time, Unilever’s Lipton brand contributed some cool videos……

On 22 October 2009, Edelman APAC launched the first ever quarterly Digital Brand Index (DBI) derived from Brandtology data. The DBI is the first research project to compare online conversation and digital engagement across eight markets (China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Singapore, and Australia) in Asia Pacific. The study is based on 800,000 online mentions of 233 major technology brands, contained within 4,348 influential channels monitored between July and September 2009……

Microsoft officially launched Windows 7 operating system in China on October 23, 2009. This is a product that Microsoft really wants to make a big splash on the market and help the company stave off competition from Apple. So let’s do a quick check on consumers’ reaction and their feedback on the Internet.

This quick study contains search data from Baidu Index and online buzz from Chinese BBS/Blogs……

[China Social Media Jobs]

Agency: Razorfish | digital

Position: Social Media Manager (Beijing)

Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.

The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎点秋香). The video is try to emphasize some key advantaged features of Bing……