The Economist recently issued a special report on social networking. The report, A World of Connections, provides a clear and high-level overview of the development/status of social networking sites and how they impact brand advertising, corporate internal communication, small business, talent search & recruitment, and privacy……
On 4th February 2o1o, CIC and Ogilvy Public Relations Worldwide launched a monthly report on Chinese-language social media buzz related to Shanghai World Expo 2010.
The report, ExpoSay, tracked 128,854 Expo-related comments taken from 13,994 blogs, bulletin boards, news and social networking sites sites in the Chinese Internet space during December 2009……
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.
In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….
On 30th October, along with a high-profile event in Beijing and 30 ceremonies in major cities, China Unicom started selling iPhones equipped for 3G service officially at 2,000 stores nationwide.
Without a key feature of WiFi connectivity and at higher prices than widely available black market models, China Unicom’s iPhones are absolutely not able to satisfy Chinese consumers. As a result, it is ridiculed as a “Castrated iPhone”. I came across this cartoon last night. It is a classic visualization of such satire……
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