Xiexielong is a new online cartoon character created by a young creative collective called Dong Li Fang. The team, lead by Zhejiang University of Media and Communications graduate Pangjun, currently has six Beijing-based members.

On October 4th, Dong Li Fang issued it’s latest animation piece, titled Xiexielong’s Private College Diary: Let’s Reminiscence on Tudou and Youku. Check it out below. You will find it contains quite a few obscure Chinese 80-generation cultural references. For example, teasing TV series of our youth, like Legend of the White Snake, Growing Pains, and even the more recent TV show Super Girl……

Nonopanda is a popular online cartoon character in China created by Lin Wuzhi, a Shanghai-based “bedroom” animator and cartoon designer. Wuzhi’s latest work was uploaded to Tudou just a few days ago and already has nearly a million views.

Watch closely and you’ll notice quite a few pop culture references, some unique to China (e.g. grass mud horse, green dam girl, etc. – even a dancing panda-ized version of Michael Jackson makes an appearance)……

I am so excited and honored to announce that I have formally joined NeochaEDGE as a contributor since later August.

Being a member of NeochaEDGE, I plan to contribute my unique views on Chinese youth and creatives. My focus is on Chinese online creative communities; Chinese creatives’ work / presence / lifestyle / innovation / revolution in the digital spaces; and how brands connect and engage with Chinese creatives, esp. through social media and any other digital channel……