Agency Practice

Brand Case

Industry Movement

Netizen Culture

Website Trend

Home » Archive by Tags

Articles tagged with: Net Star

Microsoft Features Xiaopang And Furong Jiejie for Bing’s Viral Video
Friday, 24 Jul, 2009 – 19:48 | Comments
Microsoft Features Xiaopang And Furong Jiejie for Bing’s Viral Video

Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.

The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎点秋香). The video is try to emphasize some key advantaged features of Bing……

XiDan Girl: Internet Succeed Subway Singer
Sunday, 29 Mar, 2009 – 12:12 | Comments
XiDan Girl: Internet Succeed Subway Singer

XiDan Girl (西单女孩), probably is the first Net Star in 2009 in China. Three months before, she is an unknown subway singer in Beijing. Now, she is a well-known online grassroots celeb. On March 26, Youku held a launching ceremony for its Niu Ren (aka master hand) Campaign, a program to encourage netizen to discovery the most impressive folk grassroots experts in any field. During the ceremony, Youku organized a small concert for XiDan Girl. Different from previous net stars in Chinese Internet history (e.g. Fu Rong Jie Jie, Tian Xian Mei Mei, Ding Bei Li, Xiao Pang), XiDan Girl is not famous overnight due to hyping or spoofing, but to her great singing performance and netizens’ recognition……