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[China Social Media Jobs]: Razorfish Seeks A Social Media Manager (NIKE)

Tuesday, 11 May, 2010 – 23:06 | View Comments

[China Social Media Jobs]

Agency: Razorfish | digital

Position: Social Media Manager (Shanghai)

EYES ON ME: Quarterly Review of Chinese Viral Video (2010 Q1)

Sunday, 18 Apr, 2010 – 20:20 | View Comments

EYES ON ME is a post series on IN2marcom. Previously it was a monthly highlight of popular Chinese viral videos. From 2010, it is changed to a quarterly review to feature those most creative and popular viral ads.

In 2010Q1, Dell and Mazda presented the mostly popular viral videos for the Ophone and Mazda 2 respectively. McDonald’s and Nike produced a lot of viral ads throughout the first quarter, the former’s are very funny while the latter’s are in pretty high shooting quality……

Li-Ning’s New Viral Video: Inspired by Nike? Adidas? or Nokia?

Thursday, 28 May, 2009 – 23:24 | View Comments

The leading Chinese sportswear manufacturer Li-Ning recently produced a viral video for its badminton rackets, acted by Olympic gold medal winner Lin Dan. In the video, Lin Dan strikes shuttlecocks into a normal shuttlecock bucket by the Li-Ning racket. It looks pretty cool. However, just as Youku Buzz and Littleredbook said, the originality “extraordinarily accurate shooting skill” is not something new for viral video. Two years before, Nike made the first one by Ronaldinho. Early this year, Adidas made a similar one by Beckham & Garnett, and Nokia made a “Ping-pong Bruce Lee”…….

Agency Practice »

China Digital Brand Index 2.0

On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

Brand Case »

How Does A Luxury Brand Impress Chinese On Internet

On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.

In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?

Netizen Culture »

National Day of Mourning, A Black-and-white Internet

April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……