On 22 October 2009, Edelman APAC launched the first ever quarterly Digital Brand Index (DBI) derived from Brandtology data. The DBI is the first research project to compare online conversation and digital engagement across eight markets (China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Singapore, and Australia) in Asia Pacific. The study is based on 800,000 online mentions of 233 major technology brands, contained within 4,348 influential channels monitored between July and September 2009……

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

Last month, China Mobile and Hyundai Motor presented most viral videos. This month, they kept producing a significant number of new clips. As usual, automobile brands keep investing heavily in creating viral videos targeting their young and digital-savvy consumers, all the videos are highly entertaining and engagingactive. In addition, many domestic brands start spread the word through viral video……

The leading Chinese sportswear manufacturer Li-Ning recently produced a viral video for its badminton rackets, acted by Olympic gold medal winner Lin Dan. In the video, Lin Dan strikes shuttlecocks into a normal shuttlecock bucket by the Li-Ning racket. It looks pretty cool. However, just as Youku Buzz and Littleredbook said, the originality “extraordinarily accurate shooting skill” is not something new for viral video. Two years before, Nike made the first one by Ronaldinho. Early this year, Adidas made a similar one by Beckham & Garnett, and Nokia made a “Ping-pong Bruce Lee”…….

Liu Qian (刘谦), the Taiwanese magician, has been super popular since his awesome and impressive tricks on 2009 CCTV Spring Festival Gala. Recently, Nokia picked up Liu Qian as the new spokesperson and released a series of video ads performed by Liu. In addition, Nokia also distributed some viral videos featuring Liu’s tricks with Nokia E71/N85 as the magic props. Very cool stuff! Nokia’s great efforts on making viral video (esp. by popular spokesperson) and holding the cutting-edge interactive online concert in China indicate that the global mobile phone giant will keep involving deeper in the China social media……

On Sunday, April 19th, 19:00, Nokia held the 5800 XpressMusic Interactive Online Concert on Youku. It is the first (maybe just in China) cutting-edge concert which broadcast on live on Internet. During the broadcast, the audience could choose their favorite visual angles by clicking 4 different live streams, they could vote for their favorite performers, they could also play with the virtual “flower”, “applause”, and “kiss”. Yesterday, Youku showed some statistics for the concert. The results are pretty impressive……