I left my position Digital Strategist & Manager of Social Media in Razorfish at the beginning of this month and is now joining Waggener Edstrom Worldwide as Digital Strategies Lead, China.

Waggener Edstrom Worldwide is a global, integrated communications agency. It is the NO.2 independent PR agency in the world. It offers seven global practices: Consumer Marketing, Corporate Communications, Analyst Relations, Healthcare, Public Affairs, Technology and WE Social Innovation, along with its digital strategies group, WE Studio D.

On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

4/16 is a day called Foursquare Day. It is a day designed to demonstrate the power of social media and specifically promote the use of the geo-location social service all over the world. Here in China, three cities will have their own swarm party / challenge.

Let’s join this global celebration of Foursquare Day on Friday. Unlock the Swarm Badge (50+ check-ins) or even Super Swarm Badge (250+ check-ins over a 3-hour period) for your city……

On April 6, KFC launched a digital campaign called Super Tuesday on Taobao. The rule of the campaign, dubbed a “one-second act,” was set for 10:00 am, 2:00 pm and 4:00 pm on the day and involved 100 e-coupons for each “act.”

Unexpectedly, all the three types of e-coupons had been available to download from several online communities since late morning. Consumers brought coupons to local KFC restaurants but KFC rejected them with the excuse “they are feaked”……

Following in the emerging trend, large international companies are now becoming active participants in social media like their consumers. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs……

The Economist recently issued a special report on social networking. The report, A World of Connections, provides a clear and high-level overview of the development/status of social networking sites and how they impact brand advertising, corporate internal communication, small business, talent search & recruitment, and privacy……

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad……

Recently, Forsman & Bodenfors made a creative social media campaign for IKEA to promote the opening of the new IKEA store in Malmö.

The campaign started with creating a profile page of the store’s manager, Gordon Gustavsson. Then Gordon uploaded 12 pictures of store’s showrooms to his photo album. Within a two-weeks period, the person who tagged their names on a product first can won the item. Through the campaign, people gladly added their name to an “interactive IKEA catalogue” and spread to all of their friends via FB profile page, newsfeed, links, etc……