On 22 October 2009, Edelman APAC launched the first ever quarterly Digital Brand Index (DBI) derived from Brandtology data. The DBI is the first research project to compare online conversation and digital engagement across eight markets (China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Singapore, and Australia) in Asia Pacific. The study is based on 800,000 online mentions of 233 major technology brands, contained within 4,348 influential channels monitored between July and September 2009……

CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.

First, CIC has been watching the expansion of Video Sharing. Secondly, let’s see how serious offline social issues and events have been discussed online. Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers……

A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites. Nowadays, viral video has become an essential part of online marketing communication in China.

EYES ON ME is a newly-created post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. Through it, I will keep you update and bring fun/innovation/inspiration/insight to you……

Flash mob is not a very new social phenomenon in China, especially in big cities like Shanghai. The city’s largest flash mob group was established on September 18th 2006 on Douban. The recent increasing awareness of flash mob is due to a frozen flash mob in Raffles City on July 31st. A video of record was uploaded to Tudou on August 2nd, then it was widely spread out on the Internet. Till now, the video has been watched over 260,000 times.

This amazing action is wholly digitally organized……

I feel honoured that IN2marcom is featured by Adam J. Schokora on Edelman Digital’s “Friday 5″ weekly newsletter in last week as a recommended English language blog for people who what to know social media, online marketing, and digital trends in China.

I position IN2marcom as a blog all about innovative and insightful marketing communication around digital and social media in China. The content on this blog is dedicated for Mainland China since I am based in this region. Nevertheless, I would like to share with you two great social media reports from global. Very awesome presentations and insightful ideas. Many thanks to the author Marta Kagan and Helge Tennø……