The Economist recently issued a special report on social networking. The report, A World of Connections, provides a clear and high-level overview of the development/status of social networking sites and how they impact brand advertising, corporate internal communication, small business, talent search & recruitment, and privacy……

Recently, Forsman & Bodenfors made a creative social media campaign for IKEA to promote the opening of the new IKEA store in Malmö.

The campaign started with creating a profile page of the store’s manager, Gordon Gustavsson. Then Gordon uploaded 12 pictures of store’s showrooms to his photo album. Within a two-weeks period, the person who tagged their names on a product first can won the item. Through the campaign, people gladly added their name to an “interactive IKEA catalogue” and spread to all of their friends via FB profile page, newsfeed, links, etc……

[China Social Media Jobs]

Agency: Effect Ripple | social media

Position: Online Community Manager (Shanghai)

[China Social Media Jobs]

Agency: Razorfish | digital

Position: Social Media Manager (Beijing)

[China Social Media Jobs]

Agency: ZeroDegrees | social media

Position: SNS Project Manager (Shanghai)

[China Social Media Jobs]

Company: eno | lifestyle

Position: Social Media Manager (Shanghai)

On August 17th, MINI established the first official brand account on Kaixin001. By August 27th, it has 1,628,439 visitors and 857,147 fans.

I put together a quick and simply sharing deck. It is also a new type of my blogging, hope you like it……

Xiaonei, the leading social networking site popular among college students in China, announces to rebrand to Renren on 4th August so as to target the mass market.

Chen Yizhou, CEO of Xiaonei’s parent company Oak Pacific Interactive, declares the reason and plan in a public PR letter to Xiaonei’s users……