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Articles tagged with: The9

Coca-Cola Leverages Online Gaming to Build Coke Zero in China
Thursday, 18 Jun, 2009 – 12:37 | View Comments
Coca-Cola Leverages Online Gaming to Build Coke Zero in China

With the stop of The9’s licensed operation of World of Warcraft in mainland China since June 7 2009 (Netease still need few more time to catch up and smoothly re-launch WOW), Shanda’s Aion: The Tower of Eternity has the potential to become a new massive popular MMORPG in China.

Coca-Cola decides to leverage such opportunity. Yesterday, Coca-Cola, together with Shanda, held a press conference to announce that they will cooperate with each other to fully engage with Chinese youth, esp those online gamers, in next 12 months……

Gamers’ Digital Mourning for the Last Day of World of Warcraft Operation in China by The9
Sunday, 7 Jun, 2009 – 23:10 | View Comments
Gamers’ Digital Mourning for the Last Day of World of Warcraft Operation in China by The9

June 6 2009 is a special day for Chinese online game players. The9 Limited (NASDAQ: NCTY), Shanghai-based online game operator which had the exclusive license to operate and distribute World of Warcraft in mainland China, stops the operation of WOW due to it lost the license to Netease.com (NASDAQ: NTES) following the expiration of contract.

As the largest MMORPG in the world and China, the WOW’s 5 million Chinese players are hard to forget the four whole years’ life with WOW, which operated by The9. Many of the players logged in the game at the night of June 6 to witness the last moment. They got their fictional characters together within the game to do a digital mourning……