EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad……

Xiexielong is a new online cartoon character created by a young creative collective called Dong Li Fang. The team, lead by Zhejiang University of Media and Communications graduate Pangjun, currently has six Beijing-based members.

On October 4th, Dong Li Fang issued it’s latest animation piece, titled Xiexielong’s Private College Diary: Let’s Reminiscence on Tudou and Youku. Check it out below. You will find it contains quite a few obscure Chinese 80-generation cultural references. For example, teasing TV series of our youth, like Legend of the White Snake, Growing Pains, and even the more recent TV show Super Girl……

Nonopanda is a popular online cartoon character in China created by Lin Wuzhi, a Shanghai-based “bedroom” animator and cartoon designer. Wuzhi’s latest work was uploaded to Tudou just a few days ago and already has nearly a million views.

Watch closely and you’ll notice quite a few pop culture references, some unique to China (e.g. grass mud horse, green dam girl, etc. – even a dancing panda-ized version of Michael Jackson makes an appearance)……

Nonopanda is a new net cartoon which similar as the popular Tuzki. I shared the video Nonopanda’s Mix of After-80s’ Favourite Cartoons | Episode I three months ago. Recently, the Episode II has released. It’s also very interesting and well-received by after-80s netizens.

Are you after-80s? Do you still remember these cartoons? Watch it and enjoy it with reminiscence of our childhood……

The Wonder Girls (Korean: 원더걸스) are a South Korean girl group. “Nobody” is a Wonder Girls song released as a digital single on September 22, 2008, the song became popular within hours, becoming a top search term and ranking #1 on digital music sites in Korea.

If you watch the MV, you’ll find that the melody is beautiful, moreover, the dance is wonderful and sexy. Over time, young people (esp. university students) have started imitating the “Noboby” Dance one after another. Now it is super popular in China on Internet now……

Alibaba.com Limited (HKSE: 1688.HK), the Chinese leading online B2B marketplace for worldwide buyers and suppliers, might be one of the most affected companies after the global financial crisis. So Alibaba is making great efforts to encourage its customers don’t stop doing business on Alibaba.com. On May 18, a 3-minutes viral video called “Shoe-throwing War – President’s Counterattack” was released and spread out soon. The theme of the video is inspired by the issue that a surprise visit by George Bush to Iraq has been overshadowed by an incident in which two shoes were thrown at him during a news conference……

Shanghai burlesque performer, Zhou Libo (周立波), has been a hot topic on Shanghai local BBS forums for a period of time. Zhou made over 30 successful individual Shanghai cross-talk performances “笑侃三十年”, which held by SMEG, in early this year during the Spring Festival. At the end of March, the DVD of this performance was issued. As usual, the video was uploaded and shared by netizens through various online channels, including P2P download sites and video sharing sites. Soon later, it generated a lot of buzz……

Following the 3.28 annual offline gathering, KDS made a live online gala on Apirl Fool’s Day to continue members’ passion. The video record of this gala is now available on Tudou……