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Articles tagged with: Volkswagen

Sina Stole Volkswagen Polo’s Creation for BMW MINI
Friday, 3 Sep, 2010 – 20:09 | View Comments
Sina Stole Volkswagen Polo’s Creation for BMW MINI

Sina Weibo is recently celebrating its one year anniversary by a series of offline roadshows and media events. A campaign microsite was created for more user engagements.

At first sight, the site seems very well-designed and is with a bunch of interactions on the small virtual MINI car. But once you play around it and look back on VW POLO’s “follow no one” campaign, you will find such a copycat……

EYES ON ME: Monthly Highlight of China Viral Video (Oct 2009)
Tuesday, 3 Nov, 2009 – 1:50 | View Comments
EYES ON ME: Monthly Highlight of China Viral Video (Oct 2009)

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

Following last month’s heavy podcast, automobile brands like FAW Volkswagen and Shanghai Volkswagen still actively took advantage of viral videos to promote their new models in October. The other two major product launches in this month were the Windows 7 and China Unicom’s iPhone, of course Microsoft, China Unicom, and Apple won’t forget to made viral clips to catch as much attention as possible. At the same time, Unilever’s Lipton brand contributed some cool videos……