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Neutrogena’s SunStopper Campaign Have to Be Stopped in China?
Johnson & Johnson is attempting to create a solar eclipse online to promote its Neutrogena Ultra Sheer sun block product across the region. This DDB Singapore-developed project, SunStopper, will claim the century’s longest and most dramatic total solar eclipse on the morning of July 22 in China, India and Japan.
However, 75% social media assets in this campaign are turned off in China due to the the Chinese Internet Censorship, while China is the major region to witness this phenomenon and the main target of this campaign……
