Articles tagged with: Xiaonei
Xiaonei, the leading social networking site popular among college students in China, announces to rebrand to Renren on 4th August so as to target the mass market.
Chen Yizhou, CEO of Xiaonei’s parent company Oak Pacific Interactive, declares the reason and plan in a public PR letter to Xiaonei’s users……
McDonald’s is currently running its summer campaign called “见面吧 | Let’s Meet Up” on Xiaonei. The campaign is aim to persuade consumers invite their best friends to meet-up offline in McDonald’s restaurants during this summer holiday. McDonald’s provides various discounts, coupons, and cash to campaign participators as the direct incentive.
At the same time, KFC launched an application called “吸乐无穷| Drink Joyfully” on Kaixin001 for the summer holiday promotion. The meat of the app is actually similar as the massive popular app “House & Garden”. Within this app, users can interact with their friends through “suck” each others’ virtual KFC drinks…….
On June 24, the movie “Transformers 2: Revenge of the Fallen” will make it debut in China. It is one of the most expected summer movies. As the main sponsor, Chevrolet has launched a series of digital engagement programs recently by leveraging the strong popularity of the movie, especially the CAMARO Bumblebee……
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