Johnson & Johnson is attempting to create a solar eclipse online to promote its Neutrogena Ultra Sheer sun block product across the region. This DDB Singapore-developed project, SunStopper, will claim the century’s longest and most dramatic total solar eclipse on the morning of July 22 in China, India and Japan.

However, 75% social media assets in this campaign are turned off in China due to the the Chinese Internet Censorship, while China is the major region to witness this phenomenon and the main target of this campaign……

On June 24, the movie “Transformers 2: Revenge of the Fallen” will make it debut in China. It is one of the most expected summer movies. As the main sponsor, Chevrolet has launched a series of digital engagement programs recently by leveraging the strong popularity of the movie, especially the CAMARO Bumblebee……

MG Motor, the British sports car brand which bought by SAIC (Shanghai Automotive Industry Corporation), made some viral videos for the MG 3SW SUV recently.

I saw the first one through the latest Youku Buzz Newsletter 10 days before. It is titled “An Exciting Scene in Front of an ATM (提款机前上演激情一幕)”. In the video, a girl drives her MG 3SW onto a sidewalk and draw cash from an ATM without getting out of the car. Today, I found the second one. It is titled “After-80s’ Outdoor Intercourse (80后野战)”……

Alibaba.com Limited (HKSE: 1688.HK), the Chinese leading online B2B marketplace for worldwide buyers and suppliers, might be one of the most affected companies after the global financial crisis. So Alibaba is making great efforts to encourage its customers don’t stop doing business on Alibaba.com. On May 18, a 3-minutes viral video called “Shoe-throwing War – President’s Counterattack” was released and spread out soon. The theme of the video is inspired by the issue that a surprise visit by George Bush to Iraq has been overshadowed by an incident in which two shoes were thrown at him during a news conference……

The leading Chinese sportswear manufacturer Li-Ning recently produced a viral video for its badminton rackets, acted by Olympic gold medal winner Lin Dan. In the video, Lin Dan strikes shuttlecocks into a normal shuttlecock bucket by the Li-Ning racket. It looks pretty cool. However, just as Youku Buzz and Littleredbook said, the originality “extraordinarily accurate shooting skill” is not something new for viral video. Two years before, Nike made the first one by Ronaldinho. Early this year, Adidas made a similar one by Beckham & Garnett, and Nokia made a “Ping-pong Bruce Lee”…….

Youku (优酷网), one of the top video sharing sites in China, recently commissioned Nielsen to do a user survey. Kaiser Kuo shared some data on Youku Buzz. Here is a quick highlight……